Fernandez | Cervantes Government Affairs

About

Experience. Quality. Expertise.

History

Fernández Government Solutions, LLC was formed in 2004 by its principal and owner, Soyla Fernández. Prior to establishing her own firm, Soyla worked for Sacramento lobbying firm Manning Advocates, LLC. As an associate at Manning Advocates, she represented clients in a wider range of areas including water, energy, tribal compacts and various issues related to land use and development. Noting an opportunity to launch her own business, Soyla has since worked tirelessly to grow her business and client base. Since its inception, the first and perhaps still the only lobbying firm owned by a Latina in California, Fernández Government Solutions, LLC has become a powerful ally to clients and legislators in Sacramento and beyond.

 
 

Professionals

 
 
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President

Soyla Fernández

Soyla Fernández founded Fernández Government Solutions LLC in 2004.  Her successful firm is experienced in the development of political and legislative strategies to implement effective advocacy programs for corporate and public sector clients. 

As a former consultant to the legislature and the executive branch, Ms. Fernández is knowledgeable in a variety of political, policy, and budget issues. FGS’ success is due to Ms. Fernández’ previous solid legislative and executive branch experience – most notably with positions as a deputy director of the Assembly Budget Committee, senior budget consultant to former Assembly Speaker Antonio Villaraigosa, and as a Gubernatorial appointee with the formerly named Business, Transportation and Housing Agency. While in those positions, Ms. Fernández honed her political, policy and budget insight in her preferred areas of transportation, communications, economic development, housing, information technology, social services and immigration.

Ms. Fernández has been the lead lobbyist or consultant to almost 60 clients. FGS’s diverse client base spans local governments, public and private corporations, governing bodies, industry associations, and not-for-profit organizations in California and across the country. Ms. Fernández provides clients with comprehensive issue analysis, strategic planning, resource identification, as well as guidance on implementation. Ultimately, FGS helps clients frame the debate, forge broad-based coalitions, find creative solutions and, above all else, achieve their strategic and policy objectives.

Ms. Fernández has become a powerful ally to clients and legislators in Sacramento and beyond. She has established strategic partners in Washington, DC and Phoenix, AZ with firms that are specialists in public affairs, issues advocacy and public relations. These additional partnerships greatly expand FGS’ national and regional advocacy outreach.

In addition to running her full-service lobbying firm, Ms. Fernández gives of her time and resources to local, regional and national capacity building and philanthropic efforts. These include having served on the St. Hope Public Schools board helping to build Sacramento’s premier inner city charter school. With a major focus on helping local families and students, Ms. Fernández funds and manages a family charity fund through the Sacramento Regional Community Foundation, making various contributions to worthy local efforts, including an annual holiday gift-giving project to farmworker families and a scholarship to graduating high school seniors in Colusa. Further, her firm has partnered with Sacramento’s Christo Rey High School’s work-study program for the past 5 years providing internship opportunities to the school’s students. Students, primarily from low-income families, learn about the policy making process, while at the same time gaining valuable work skills. 

Ms. Fernández serves on the board of Capital Public Radio, especially focused on capital development campaigns to expand the broadcaster’s capacity and reach. Further, she serves on the board of the of the Latino Leaders Network, a national organization aimed at bringing high profile Latino leaders together for information sharing and networking.

 
 
 

 
 
 
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Legislative Advocate | Partner

RJ Cervantes

In August of 2018, RJ Cervantes was named Partner of Fernández | Cervantes Government Affairs after accumulating 14 years of public policy and government advocacy experience. In diverse areas of the policymaking arena, RJ has initiated comprehensive advocacy strategies aimed at achieving legislative and regulatory objectives at the federal, state, and local level. He also advises national interests on how to navigate California’s dynamic political environment. 

Prior to joining the firm in 2017, RJ served as the Director of Legislative Affairs for the California Trucking Association (CTA). On behalf of 1,500 member companies, RJ developed and implemented lobbying efforts in Sacramento and Washington, DC. Through coalition building and grassroots activities, RJ established a substantial network of state legislators, Members of Congress, agency and administrative officials, and non-governmental organizations. 

Earlier in his career, RJ worked on the Portland Business Alliance Government Relations team, Oregon’s leading business advocacy organization, and coordinated the engagement of state and local elected officials on the emerging sustainability and green technology sector in the City of Portland. RJ also served as the Policy & Constituent Relations Liaison for the Multnomah County Board of Commissioners, focusing on multi-modal transportation projects, business growth and development, and public safety.

RJ has been involved in numerous community service projects focusing on empowering Latino youth, serving the homeless population, resettling refugees escaping conflict zones around the world, and assisting job-seeking veterans returning home from duty. A native of Chico, California, RJ graduated from the University of Portland with a Bachelor of Arts in Political Science.

 
 
 

 
 
 
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Legislative Advocate

Hector A. Fernández

Hector A. Fernández, legislative advocate, brings substantive experience in policy and program development in the areas of housing, community development and organizational capacity. As a district representative for then state Senator Jim Costa from the central San Joaquin Valley, focused on housing, community development, education and transportation issues. Worked for over 10 years in the nonprofit sector developing programs for farm worker housing and health, conducting research and advocacy on rural affordable housing.

Additional practical experience includes developing organizational capacity, funding strategies, strategic planning, community assessment and grassroots leadership development. 

Previously served on statewide boards including Housing California, Coalitions for Rural Housing, and the California Reinvestment Coalition. Currently serves on the board of directors of the California Institute for Rural Studies and a local nonprofit housing development corporation. 

 

OUR STRATEGIC PARTNERS

Fernández | Cervantes Government Affairs has strategic partners in Washington, DC and Phoenix, Arizona. Our relationship with these firms greatly expands our national and regional advocacy outreach. Our Partners are specialists in public affairs, issue advocacy and public relations.

Ibarra Strategy Group, Inc.   1140 Connecticut Ave NW, Suite 1100 Washington DC, 20036-4001 T (202) 969-8777 F (202) 969-8778  ibarrastrategy.com

Ibarra Strategy Group, Inc.

1140 Connecticut Ave NW, Suite 1100
Washington DC, 20036-4001
T (202) 969-8777
F (202) 969-8778
ibarrastrategy.com

Molera Alvarez   300 W. Clarendon Avenue, Suite 220 Phoenix, AZ 85013-3422 T (602) 279-9925 F (602) 279-9935  ma-firm.com

Molera Alvarez

300 W. Clarendon Avenue, Suite 220
Phoenix, AZ 85013-3422
T (602) 279-9925
F (602) 279-9935
ma-firm.com